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Schuler Bauer Real Estate Blog

Introducing Our New Marketing Intern: Emily Schmidt

Hi! My name is Emily Schmidt, and I am a Junior at the University of Louisville pursuing a degree in marketing! I am very grateful for the opportunity to work as the marketing intern for Schuler Bauer Real Estate ERA Powered under their marketing director, Lauren Bauer.  I am amazed at how quickly and effectively my marketing skills have developed just within the past couple weeks working with such a wonderful and successful real estate firm.  My goal is to absorb all the knowledge I can as an intern and apply it in ways to help Schuler Bauer have even more presence in Southern Indiana, Louisville and The Heart of Kentucky through the use of social media and other marketing strategies.

I have always known I wanted to go into business and decided marketing would be the perfect major.  In my opinion, one of the most important aspects of a business is the way it is presented and promoted to consumers and other businesses.  Every company’s goal is to make a profit, and how do they do that? They have to be able to successfully sell their product...

The truth about the housing market, is it really on the rise?

Don’t be fooled by this popular headline, it is misleading. While the statement is accurate it doesn’t mean what you think.

 

The data that is being used to calculate this statistic compares the average sales price of housing nationally in May 2012 to May 2013. The average price of houses that sold is actually 12% higher.

This does not mean that a house that sold in May 2013 would sell in May of 2013 for 12% more.

What the data shows is that buyers are more active in the higher price segment of the market. This is good news, showing that the housing markets are becoming more healthy across all price ranges. However it does not mean any one property has appreciated 12% in the last twelve months. Good news for the market as a whole, not as good as it sounds for any individual property owner.

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The housing market is on the RISE!

 Sales of previously owned homes rose by 15.2% in June from one year ago to a seasonally adjusted annual rate of 5.08 million, but they were down by 1.2% from one month ago, according to the National Association of Realtors.

Monday’s report showed that the housing market may be slowly returning to equilibrium after a year in which demand has outstripped supply, pushing up prices. At the current pace of sales, there was a five-month supply of homes in June on a seasonally adjusted basis, up from the 4.9-month supply in May but down from the 6.1-month supply a year earlier.

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A New Pad for the Holidays!

Schuler Bauer would like to CONGRATULATE  & ASHLEY & ROBERT ANKER, winners of our Open House iPad drawing!  The Ankers visited an open house at Lakeside Forest, hosted by Bernice Brown, on November 20.

Congrats to Ashley, Robert and Bernice!  Many thanks to all who visited an open house, and registered for our drawing.

 

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Need A New Pad?

One lucky Open House visitor between November 6 and December 18, 2011 will win an Apple iPad 2!  Registration is easy, just visit a Schuler Bauer Open House, and sign up.  It's free to enter, no purchase is required.  Drawing takes place on Tuesday, December 20, 2011. 

 

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5 Home Improvement Projects that Will Get You Top Dollar For Your Home

It’s a highly competitive market for home sellers right now. More homes to compete with means that the impression your homes makes - from the curb, and on the inside - matter now more than ever. You can increase your chances of selling faster - and at today’s top dollar - by investing in a select few home improvement projects that have been shown to make a big impact on buyers.

Bad news alert: it might cost you a little time, effort and cash. The good news, though, is that the best projects for quickly increasing your home’s resale value tend to be cosmetic and fairly simple and inexpensive to do. Here are five projects with big-time return on investment for home sellers-to-be, in terms of their power to attract buyers, and to attract dollars from those buyers.

1. Painting: Adding a fresh coat of paint to ceilings and walls is a tried and true way to increase your home’s appeal to buyers. Go for white or neutral tones that help lighten your rooms. (Now is not the time to show off your fascination with fuschia and lime green.) Buyers will have an easier time envisioning how they will infuse their own personalities into your home if they’re looking at a relatively blank slate.

Painting lightens and brightens rooms, instantly removes scuffs and dings and gives every room a fresh, polished feel.

Fresh exterior paint - even if your time or cash budget limits your efforts to accents like eaves, shutters, doors and trims - is also a quick, inexpensive way to polish the look of your home from the curb.

2. Landscaping: Everything you’ve heard about curb appeal is true. First impressions matter - especially if your house is one of eight or nine a buyer has seen in one day. Buyers will be more excited to look at the inside your home if the outside looks clean, charming and inviting. Mow the lawn, trim the hedges,...

4 Don'ts When Selling A Home

4 Don’ts When Selling a Home

August 22, 2011 by Melissa Tracey · 9 Comments
Filed under: Staging Tips 

By Melissa Dittmann Tracey, REALTOR Magazine

Kelly O’Ryan, an office manager for Coldwell Banker in Lexington, Mass., recently highlighted several tips of what home owners shouldn’t do when trying to sell their home in an article at RISMedia. Here are a few don’ts that made it on their list, see if you agree!

1. Don’t slack off on home maintenance. Houses in need of TLC often attract investors or property flippers, which are known for submitting low-ball offers. To attract offers and the highest bids, sellers should attend to any upkeep and maintenance issues before putting the house for sale.

2. Make sure the home isn’t being overshadowed outside. Nothing kills curb appeal more than a home you’re selling that you can’t even see. Be sure to trim trees or bushes to ensure they aren’t blocking any windows or the exterior of the home.

3. Remove wallpaper. Wallpaper and borders can be a nuisance to remove so you might want to take these personal decor touches down before you list the home. Neutralize the homes in subtle colors that will appeal to the most buyers...

How To Respond To A Low Offer On Your Home

Consider before you ignore a very low purchase offer for your home. A counteroffer and negotiation could turn that low purchase offer into a sale. When you receive a low offer on your house, the best response is to counter with a price you're willing to accept.

You just received a purchase offer from someone who wants to buy your home. You’re excited and relieved, until you realize the purchase offer is much lower than your asking price. How should you respond? Set aside your emotions, focus on the facts, and prepare a counteroffer that keeps the buyers involved in the deal.

 

Check your emotions

A low purchase offer still means someone wants to purchase your home. Unless the offer is rediculously low, it deserves a response. Remain calm and discuss with your Realtor the many ways you can respond to a low purchase offer.

Counter the purchase offer

Unless you have multiple purchase offers, the best response is to counter the low offer with a price and terms you’re willing to accept. Some buyers make a low offer because they think that’s customary, they’re afraid they’ll overpay, or they want to test your limits.

A counteroffer signals that you’re willing to negotiate. One strategy for your counteroffer is to lower your price, but remove any concessions such as seller assistance with closing costs, or features such as kitchen appliances...

American Red Cross Blood Drive

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What Not To Do When Your Home Is On The Market

What Not to Do When Your Home Is on the Market

By Kelly O'Ryan  Print Article

RISMEDIA, August 9, 2011—There is a lot of advice available for those looking to sell their home these days. Instead of telling you want to do to sell your home in today’s market, let’s focus on what not to do.

1.) Do not defer on basic home maintenance. Slacking on basic home care can be extremely risky and is likely to attract the wrong kind of buyer. Best case scenario, houses that need a lot of work will attract a property flipper, known for their low offers. A house that is run down almost always makes a negative first impression and tends to seem like a headache to buyers.

2.) Do not leave up wallpaper and borders. These personal décor elements, along with murals and specialized painting applications, only work to narrow the seller’s buyer pool. Sellers need to remember the importance of neutralizing their home with modern paint hues that appeal to a broader audience.

3.) Do not block the front of the house with shrubbery. Prospective buyers often drive by homes for an initial viewing, before they decide whether or not they want to make an appointment for a showing. If the house is blocked by trees and bushes,...

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